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      Public Relations (PR) Writing: Advancing your Skills in London


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      December 2, 2019

      Monday   9:30 AM

      Northern & Shell Building , 10 Lower Thames Street
      London, Greater London

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      EVENT DETAILS
      Public Relations (PR) Writing: Advancing your Skills

      Public Relations (PR) Writing: Advancing your Skills This PR writing course helps you to write better, tighter and more sharply, to develop the skills to handle different writing styles and shows you how to improve all aspects of your written communication, whatever the audience. This course is for everyone who has been writing for an agency or in-house for between six months and two years, who wants to assess how they are doing. It also helps you to deal with a range of writing styles, from news releases and case studies to blogs and social media posts. Course Outline Taking your writing to the next level – where to start Understanding the readers’ mindset in the digital age How changing media consumption affects the way we should write Why we have to make our words work harder than ever Grabbing your readers’ attention and retaining it How to write intros that say ‘tell me more’ The importance of attention-grabbing first words How to inject pace into your writing – and avoid losing your reader Structuring for success Alternatives to the inverted pyramid Thinking mobile and how it impacts on your story writing The differences between online and print writing Language and style Winning words: how to avoid the clichés and dull management-speak Dealing with dull material. Working with numbers Hitting the mark with niche or technical publications How to add sparkle to your press releases Brand v story – how to find the right balance The importance of quotes and the different ways of using them Standing out from the crowd by using the right words Writing for online – blogging, tweeting and posting Defining the purpose of your post Different approaches to blogging – from top tips to top tens Striking the balance between curiosity and clickbait in social media Alternative print formats How to write a great case study Opinion pieces and thought leadership – avoiding the big sell Others routes to coverage – letters, graphics and maps Testimonial "A VERY USEFUL COURSE." Nicola Harris, Royal Bank Of Scotland FAQs How do I get to the event? Our courses are held at PA Training’s facility in Monument, central London and is just a few minutes’ walk from Monument tube station. London Bridge, Bank, Tower Hill and Fenchurch Street stations are also close by. You can find us on the map, here.   PA Training First Floor Northern & Shell Building 10 Lower Thames Street London EC3R 6EN What are the course timings? All courses start at 9:30 am and finish around 5:00 pm.

      Categories: Business & Networking

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