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      PR Evaluation - Is Your Public Relations Working in London

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      October 23, 2019

      Wednesday   9:30 AM

      Northern & Shell Building , 10 Lower Thames Street
      London, Greater London

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      PR Evaluation - Is Your Public Relations Working

      PR Evaluation - Is Your Public Relations Working Is your PR working? And how do you know? Equally importantly, how do you demonstrate to your colleagues and clients that your campaigns are working? This course will bring you up to speed on the latest trends in PR evaluation and give you the tools to measure your success. Using tutorials, practical exercises, case studies and discussion it will help you meet the challenges and demands of modern PR evaluation. This course is for anyone who works in external communications role either in-house or for an agency, but also for anyone who has to assess the impact of PR. Course Outline Embedding evaluation into the planning process The importance of setting measurable objectives Relating your metrics to your objectives Putting evaluation at the heart of your PR plans Outputs and outcomes: understanding the difference The Barcelona principles: background Understanding the limitations of traditional measurement Why the focus has moved away from outputs to outcomes Audience measurement – the need for qualitative measurement Why measuring outputs isn’t enough The challenge of measuring outcomes cost-effectively Using a media metrics framework Horses for courses – designing your own measurement template Assessing your existing measurement tools DIY measurement – using the PESO model Adapting your reporting for the internal audience Testimonial "I FOUND THE COURSE THOROUGHLY INSIGHTFUL AND ENGAGING. I ESPECIALLY APPRECIATED THE JOURNALIST RUNNING THE COURSE." Naomi Totten, Betfair "A REALLY INFORMATIVE AND GREAT DAY. THE COURSE WAS EASY TO FOLLOW AND THERE WERE PLENTY OF OPPORTUNITIES TO ASK QUESTIONS IF NEEDED." Leah Mylles, Fulham Football Club FAQs How do I get to the event? Our courses are held at PA Training’s facility in Monument, central London and is just a few minutes’ walk from Monument tube station. London Bridge, Bank, Tower Hill and Fenchurch Street stations are also close by. You can find us on the map, here.   PA Training First Floor Northern & Shell Building 10 Lower Thames Street London EC3R 6EN What are the course timings? All courses start at 9:30 am and finish around 5:00 pm. What's the refund policy? The following refunds will apply if you cancel: - 15 days or more before the course = full refund - 0-14 days prior to the course = no refund

      Categories: Business & Networking

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