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      Persuasive UX Design: Improving Conversion Without Alienating Your Users in London

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      August 19, 2019

      Monday   1:00 PM

      Canada Water Library (Room 3) , 21 Surrey Quays Road
      London, Greater London

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      Persuasive UX Design: Improving Conversion Without Alienating Your Users

      A short, practical & affordable course on Persuasive Design run by a legendary User Experience Designer Paul Boag, that will draw upon disciplines such as sales, marketing and psychology. This will give you a unique insight into how we make decisions. The course will show you how simple techniques can make your design more persuasive and more effective. Understanding why people behave as they do and what influences decisions will transform your site. It will lead to higher conversion rates, greater return on investment and happier customers. More details at What's on: — 50% theory and 50% hands-on exercises— An introduction to psychology and how we make decisions— The core principles of designing persuasive interfaces— Principles of compelling copy— Evaluating existing websites to identify how they could be more persuasive— How to create more compelling calls to action— QnA You'll leave with plenty of knowledge on how to make your design persuasive and: — Understand the key factors that impact our decision making process— Be able to avoid the pitfalls that may undermine trust and discourage action— Implement design techniques that nudge users towards action— Evaluate websites and other digital channels for their impact on persuasion— Write more effective, engaging copy that builds trust and elicits action Who is it for: This course is ideal for:— designers— marketers — product managersand those who are responsible for improving the conversion rates of websites. It is for anybody who seeks to better understand their customers and how design choices impact our decision making. Who runs it: A legendary User Experience Designer author and speaker Paul Boag. He helps organisations as diverse as the BBC, European Commission and Nestle, adapt to the new digital world. Paul is also a director of Smashing Magazine and a digital agency Headscape. What we offer: Signed certificate upon completion Handouts & slides printed & digital Live QnA with a professional designer Books & tools recommendations Hands-on exercises: individual & group Tea, coffee, fruit and sweet treats Career advice to help you grow Private mentoring via Skype (£99/hour) What our students say: We've had 2000+ students from different backgrounds: from complete beginners to graphic designers, UI designers, software developers, marketing specialists, creative directors, startup founders, Business Analysts, Project Managers and university students. You'll find reviews on TrustPilot Ekaterina, Digital Interaction Designer «Excellent course! Very rich in information and to the point. You will get hands-on experience with prototyping and a lot of insightful information from actual UX designer with industry experience which is priceless!» Sade, SEO, content and outreach graduate «The course was very informative, and help was given whenever you needed more guidance. They take you through the theory step by step, followed by practical application. I would definitely recommend this course for those who want to understand the different elements of UX! 10/10.» Holly, Marketing Graphic Designer «Perfect for anyone who wants to get into UX or UI! I took part in the 5 day course that spanned from UX, UI, Prototyping, Coding and Career days. As a graphic designer, I felt like the course was very helpful for myself to find some bearings on what I want to achieve for the future.» Hend, Head of Digital «It has been long since I really enjoyed a course this much and found it to be excellent knowledge, value for money and related content. The course covered the essentials needed, it covered the difference between UX and UI and dedicated two days of hands-on experience playing and practicing prototyping and coding!  The course is well paced and structured. Sergei is always happy to answer any questions, provide insights and direct us to further readings! A friend recommended the course and it really exceeded my expectations. I highly recommend the course to my colleagues and team.» Adam, Actor «I attended a 3-day course UX Design for Beginners. Sergei's training is methodological, very clear and at a good pace. His manner is exemplary: friendly, polite, knowledgeable. The content of the course was well laid out, giving a good idea of what UX and UI design are about, it introduces the process and practical exercises allow you to learn just enough to leave you hungry for more!» Questions? Just email us on

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