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      Ok Computer? Why MarTech needs to be 100% brand-led and how to achieve it in London


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      November 21, 2019

      Thursday   8:30 AM

      1 Pearson Square
      London, Greater London

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      EVENT DETAILS
      Ok Computer? Why MarTech needs to be 100% brand-led and how to achieve it

      Thanks for your interest in OK Computer? Why marketing technology needs to be 100% brand-led and how to achieve it. To stay competitive, brands have invested heavily in technology but legacy issues, integration woes, lack of internal skill-sets and structural challenges often undermine the desired results. Initials Labs commissioned proprietary research, investigating the root causes of this problem and examining how companies are approaching, developing and deploying technology. We believe technology can help you unleash the Art of the Possible but a radical new approach is needed. Over a relaxed breakfast, we’ll reveal: Hope vs Reality: Why marketing technology is delivering less than it promises Why a brand-led tech strategy is essential to brand love Asking the right questions (when developing your strategy) The Art of the Possible: 6 steps to building an effective technology strategy All of this contextualised through real-life examples and experiences from within the room. OK Computer? is aimed at CMO’s and other senior marketing stakeholders, seeking new ways to realise the potential of their technology investments and stay competitive. There are three chances to get involved: 12th, 21st and 26th November.  All these free to attend sessions are being held in the stunning surroundings of Percy & Founders in London, from 8:00 – 10:30am.  We'd be delighted if you can join us for any of the breakfast sessions.  Any questions, please do get in touch.  

      Categories: Business & Networking | Technology

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