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      Google Analytics - Advanced Technical Training in London

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      October 4, 2019

      Friday   9:30 AM

      26-28 Underwood Street , Old Street
      London, Greater London

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      Google Analytics - Advanced Technical Training

      Our Google Analytics Advanced Technical Training course provides a thorough understanding of how data is collected on a website, including a best practice GA set up.   This training will leave you able to confidently assess your website, to ensure that the data you are making decisions from is accurate.  Where you find errors in data onsite, you will also be taught how to debug glitches to resolve problems.  What will the training cover?  Profile Set Up:  A best practice approach to setting up  Google Analytics accounts, profiles and views   Advanced Tracking: Event tracking, custom dimensions, custom and calculated metrics, cross and sub-domain tracking and virtual page views  Data Layer: Understand, build and debug a custom data layer  Debugging:  Use Chrome developer tools and browser extensions    Regular Expressions: What is regex and how it is used  Advanced tracking and Offline Data:  Measurement protocol and Data imports  Campaigns and conversions: Custom campaign tracking, Adwords Integration, Channel Groupings, Goals and Funnels  What will this training teach you to be able to do?  Learn how the end to end process of data collection works for Google Analytics  Learn the best way to collect data using various types of tags, dimensions and metrics   Understand what a data layer is, when to use one (especially for e-commerce), how to set one up and ensure it’s working correctly  Understand how regular expression can help create flexible and speedy definitions for use in GA and GTM  Find and filter erroneous traffic from your reports  Integrate third party marketing tools and offline data in your GA reports  Who is this training suitable for?    The training is suitable for people who are familiar with using Google Analytics (and basic GTM) to see how their website is performing, or who have attended our Google Analytics – Introduction course. Our Google Analytics – Advanced Technical training course is ideal for people who already use GA for reporting but want to improve their technical understanding of the tool. The outcome being an advanced understanding of the implementation, debugging and auditing process for GA     The Google Analytics – Advanced Technical training course is aimed at developers, marketers, analysts and e-commerce managers wanting a technical understanding of how to get the best out of Google Analytics. Why Train with Mezzo?  One-day classroom-based training course in central London  Small groups of maximum 10 attendees  Expert technical trainer Hands-on practical exercises and interactive quizzes  Training materials shared after the course  3 months of post-course email-based support   Excellent coffee, artisan sandwiches and plenty of snacks through the day  Location Our new, bright dedicated training facility is only 10 minutes away from Old Street station in London.  

      Categories: Business & Networking

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