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      China's Digital Ecosystem Talk (Hylink) - What UK Brands Need to Know When Entering the Chinese Market? in London

      • China's Digital Ecosystem Talk (Hylink) - What UK Brands Need to Know When Entering the Chinese Market? Photo #1
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      August 19, 2019

      Monday   6:30 PM

      1 Whitehall Pl, , Westminster, London
      London, Greater London

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      China's Digital Ecosystem Talk (Hylink) - What UK Brands Need to Know When Entering the Chinese Market?

      China's Digital Ecosystem Talk (Hylink) - What UK Brands Need to Know When Entering the Chinese Market? East Meets East Club is hosting our next networking event on Monday, 19 August. We are delighted to have Ms. Ying Tiun, Digital & Business Director of Hylink as our guest speaker. During the event, Ying will lead us through a journey and an overview of China’s digital ecosystem along with information about Chinese consumers and their digital behaviours. She will also share some real-world case studies of how some of the UK brands are entering the Chinese market. This event will enhance your understanding of the latest developments in the Chinese digital market for communicating and engaging with Chinese customers.We cordially invite you to be part of this exciting and inspiring event!Date: Monday, 19 August 2019Time: 6.30pm to 9.30pmVenue: El Alamein Room, Victory Services Club, 63-79 Seymour Street, London, W2 2HFDress Code: Smart/ Casual Smart About Ying Tiun With more than fourteen years of experience working across markets in US, UK and APAC, Ying has in-depth knowledge of digital strategies, marketing communications, creative conceptualisations and executions. Having started her career in design within publishing in Singapore, Ying worked as Director in many prestigious PR and Marketing agencies including WE Communications and Hot Pot Digital in Shanghai and London respectively. She is currently the Digital & Business Director for Hylink. Ying’s background provides her with an innate understanding of cultural differences and how to effectively deliver on both regional and global accounts. About HylinkEstablished in 1994, Hylink is the first Chinese network digital agency to establish in the UK – and solely focused on China. They aim at bridging the cultural gap between China, the UK and the rest of the world through creative digital marketing and media.Their objective is simple: to leverage their decades of experience to help brands navigate the intricate spectrum of Chinese digital marketing and media. Hylink is called upon by industry across tech, beauty, travel, and FMCG to provide an insider's perspective into digital China, consistently staying ahead of industry trends to deploy innovative strategies within a crowded market.The headquarters of Hylink is in Beijing with offices in Shanghai, Shenzhen, Hong Kong, Chengdu, Los Angeles and London.Agenda:6.30-7.00pm: Networking, drinks and canapés7.00-7.10pm: Welcoming Speech by Eve Li, Owner of East Meets West Club 7.10-7.40pm: Sharing about the Chinese digital ecosystem and what UK brands need to know when entering the Chinese market by Ying Tiun7.40-8.10pm: Q&A: In-depth discussion with Ying Tiun8.10-9.30pm: Networking, drinks and canapés 中西精英/企业家具乐部将于8月19日举办另一场交流活动。在这次活动中,我们很荣幸邀到华扬联众 (Hylink) 的业务总监张圆圆小姐为演讲嘉宾,与我们一起探索中国数字技术生态系统及中国消费者和其数字行为的概况。她还会分享一些关于英国品牌如何进入中国市场的实际案例研究。 本次活动让您能更了解中国数字市场的最新发展,以便与中国客户进行沟通和互动。我们诚意邀请您参加本次活动!日期:2019年8月19日,星期一时间:晚上6.30至9.30地址:El Alamein Room, Victory Services Club, 63-79 Seymour Street, London, W2 2HF穿着:悠闲/悠闲正装 关于张圆圆小姐张圆圆小姐拥有超过14年在美国、英国及亚太地区的工作经验,于数字战略、营销传播、创意概念和执行上有丰富的见解。她先在新加坡展开出版设计的职业生涯,随后于上海及伦敦多家著名的公关及市场策划公司包括WE Communications和Hot Pot Digital担任总监职位,现于华扬联众(Hylink)担任业务总监。张圆圆小姐的背景令她更对文化差异有深入的了解,能更有效地为区域和全球客户提供相关的服务。 关于华扬联众华扬联众成立于1994年,是英国第一家专注于中国业务发展的中国网络数字技术服务公司。他们旨于通过创意数字营销和媒体渠道,弥合中国、英国和世界其他地区之间的文化差异。华扬联众目标很简单:利用他们数十年的经验,帮助品牌驾驭复杂的中国数字营销和媒体渠道。 华扬联众的客户群包括技、美容、旅游和快速消费品行业,为业内人士提供中国数字技术的观点,始终领先于行业趋势,在拥挤的市场中部署创新战略。华扬联众的总部设于北京,于上海、香港、深圳、成都等主要城市设立多个分公司或子公司,亦先后在首尔、洛杉矶、伦敦设立办公室,拓展海外业务。流程:晚上6.30-7.00:企业交流(酒水与小吃)晚上7.00-7.10 : 欢迎致辞(演讲人:East Meets West Club创办人Eve Li)晚上7.10-7.40 : 演讲 - 中国数字技术生态系统及英国品牌如何进入中国市场(演讲人:张圆圆小姐)晚上7.40-8.10:问答环节 - 深入讨轮(演讲人:张圆圆小姐)晚上8.10-9.30:企业交流(酒水与小吃) ABOUT EAST MEETS WEST CLUB Based in London, the East Meets West Club is the UK capital’s most exclusive UK-Asian private networking club bringing together high profile professionals from all sectors. Typically attract CEOs, entrepreneurs, business owners, company directors, and senior managers from leading blue-chip corporations and private enterprises. Our members recognise that the future of business growth and investment will rely heavily on understanding and connecting Asia and the West. Therefore, we sincerely welcome you to join our Networking Event on the 19th ?August. ▲EMWC Annual Membership This is an opportunity to join the EMWC family. For the whole year, you will be given access to all our networking events, plus continuously establish the relationship outside of the events without members from the online community. For more benefits please see below Opportunities to do speed pitching every time you join in front of 100+ companies Network with 100+ high-caliber attendees Join Members only private dinner Join a private LinkedIn Group to network with other members continuously in an effort to build a relationship and promote yourself. A welcome drink will be included ▲EMWC Networking Tester This is a one-off opportunity for you to join our networking event, promote your business and build relationships between companies.For more benefits please see below: Network with 100+ high-caliber attendees. A welcome drink will be included. 关于中西精英/企业家俱乐部 中西精英/企业家俱乐部是一个独特的交流平台,致力于扩大建立您的社交网络。我们将会在8月19日举行精英交流会,届时将会有超过100位来自各行各业的精英加入我们的活动,聚集了东方国家和西方国家的企业家和投资人。我们的会员了解,有效的连结中国和欧洲国家,将对未来的商业发展和投资产生积极的影响。因此,我们诚挚的邀请您参加我们八月的商业精英交流会。 ▲ 中西精英年度会员 这是加入中西精英俱乐部大家庭的机会。全年度,您都非常欢迎随时参与我们举办的社交活动,并在活动之外还能与成员持续保持联系,建立合作关系。 关于更多好处,请参阅以下内容: 每次都有在100多家公司前做即刻演说与展示的机会 与100多名高端与会者交流的机会 加入私人LinkedIn群组,与其他成员保持联系,建立关系并推广自身企业 现场将有招待迎宾饮品 ▲ 中西精英社交体验 让您有一次机会体验我们的社交活动,促进您的业务和建立公司之间的关系。加入我们的社交活动将为您提供以下机会: 与100多名高端与会者交流的机会 现场将有招待迎宾饮品

      Categories: Business & Networking

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