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      London Short Film Festival: Industry Panel 'Engagement' in Charing Cross

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      January 16, 2014

      Thursday   4:00 PM - 6:00 PM

      8 Northumberland Avenue
      Charing Cross, Greater London WC2N 5BY

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      London Short Film Festival: Industry Panel 'Engagement'

      Event Brief


      A panel of industry experts will provide you with up-to-date insider knowledge and tips on how to secure film funding. Aimed at individuals who would like to learn about opportunities in independent film. As well as being a good opportunity to expand your knowledge, this will be a great chance to expand your network of industry professionals.



      Tony Morris, partner, Marriott Harrison LLP


      Business and commercial engagement; ‘Ensuring you know your commercial rights as a Producer and how to exploit them for your economic benefit’.



      Parminder Vir OBE


      Social Engagement 'FilmAid is a charity that brings together the power of Hollywood and the power of film for positive change in the developing world.'Parminder Vir OBE, a judge on the recent FilmAidvideo competition will talk about this and other ways to change the world through engagement in film. We will show a short music video 'Home Again' the winner of the FilmAid competition. 



      Mike Weatherley MP


      Engaging with your local MP. 'How engaging with your local MP can give your creativity a platform to the establishment'. Mike Weatherley MP, anIntellectual Property advisor to the PM talks abouthow the 'Film the House' and 'Rock the House'incentives are giving opportunities for unknownfilmmakers and musicians up and down the country (and soon US and Australia) to engage with industry professionals.


      David Alberts, Chief Creative Officer, MOFILM


      Engaging with brands. 'How brands are engaging with filmmakers and how MOFILM is engaging with their audience through the short film format'


      Gavin Humphries 'How to engage with the financial community to fundraise for your feature film project'






      Parminder Vir OBE


      Parminder is a commercially focused board level executive with more than 25 years experience in the creative and media industries. She was awarded an OBE for services to the Broadcasting and Film industry in 2002.


      Parminder has worked across the world and multiple sectors to deliver strategy, partnership development and marketing projects for corporate and emerging market organisations. She is a global connector, with C-level relationships across start-ups, high growth independents, corporate and the investment community.


      Parminder is recognised as a global media investment expert, which includes a senior advisory role for a £22 million capital film fund with Goldcrest Films and as a film fund manager with Ingenious Media Investments. This expertise has been built on an award-winning career as a film and TV producer with BBC Television, ITV, Carlton Television and Channel Four, as well as CEO of her independent production company, Formation Films with documentary and feature film productions for Film Four, ZDF and Arte and others.


      Parminder’s special expertise is in emerging markets and the implementation of her international business strategies has led to meaningful trade deals between the UK, India/Asia, Africa and the Middle East. As founder and CEO of PVL Media, a specialist consultancy, Parminder has secured global partnerships and high-level business development strategies, underpinned by her command of financial, audit and budget skills and policy development.


      She was appointed to the Board of the UKTI Asia Task Force Chaired by Secretary of State for Business, Innovation and Skills, Vince Cable. In 2010 she was appointed a Catalyst UK Ambassador, by UKTI to champion the UK as the world’s best international business partner. As founder Board Director of the UK India Business Council, Chaired by Lord Bilimoria, she accompanied UK Ministers on several missions to India. Previous Non-Executive Directorships have included Department for Culture Media and Sports and the UK Film Council.


      In addition, Parminder is an authority on global education initiatives, diversity and is frequently sought out as mentor. Her successful track record of delivering results on organisational change for social and commercial impact includes numerous recognisedindustry awards.


      She supports a number of social enterprise initiatives including Film Aid International; The Sorority Women’s Business Club; Doug Richards School for Creative Start-Ups; and Creative Access.



      Mike Weatherley MP


      Mike has worked for the Peter Waterman Group (as Financial Director) and in 2007 became Vice President (Europe) for the Motion Picture Licensing Company. He has used his extensive knowledge of creative industries in Parliament to support artists retaining ownership of their creative output. Mike is a Chartered Management Accountant and Chartered Marketer and regularly attends rock and heavy metal concerts. He was elected as MP for Hove andPortslade in May 2010.


      Film The House is an innovative and fun Parliamentary initiative to raise the profile of the importance of copyright to filmmakers, of film itself and the creative industries in general among Parliamentarians and the Government.

      This aim will be achieved by celebrating the best up-and-coming amateur film producers, directors and scriptwriters via a national competition.


      The competition’s first winner in 2012 was Patrick Ryder, a filmmaker from Harrow who shot his film on a £50 budget. He was nominated by Gareth Thomas MP, for Harrow West.  The competition received entries from over 70 constituencies in 2012, totalingmore than 1,000 hours of film.


      Founded by Mike Weatherley MP, Film the House debuted last year becoming one of the biggest competitions held in parliament. The competition is likely to be the largest competition in terms of MPs taking part after Rock the House, which raises

      awareness about the importance of intellectual property rights in the music industry, also founded by Mike Weatherley.




      Tony Morris


      Tony has more than 35 years experience of advising on a broad range of transactional and contentious matters, primarily focusing on the TMT sector and the creative media. His clients include film, TV and other audio-visual producers, IT and entertainment software developers and distributors, record companies, music publishers, composers and musicians, book and online publishers, brands and other creatives and media companies. He is also active as a qualified Arbitrator and an Accredited Mediator.


      David Alberts, Chief Creative Officer, MOFILM


      In the last twenty years David has lived on four continents and created award-winning multiplatform campaigns in over 42 countries for some of the world’s largest brands.


      He has successfully run Creative Agencies in Asia (twice Asian Agency and of the year) and Australia (Agency of Year) and was most recently Chairman and Creative Director of Grey London where he created the highly acclaimed AOL Discuss campaign, a seminal campaign in multiplatform socially relevant content.


      In 2011, David joined MOFILM as Chief Creative Officer overseeing all creative and strategic direction and continues to develop both short form and long form content projects across all MOFILM clients.


      MOFILM is a global crowdsourcing company that connects some of the world's biggest brands to filmmakers from around the globe. Now in its fifth year MOFILM consistently provides breakthroughcontent that can be used in a variety of ways to engage audiences either on or offline.


      In 2013 MOFILM' created the Cupidity series for Cornetto. Based on the insight that the core market, teenage girls do not watch broadcast adverts but are happy to watch longer form content online, and that what everyone really loves is not a lover but a love story. We created four short love films created for Cornetto that propelled the ice-cream brand into the top 10 most globally shared brands of 2013; and helped the internal team win the coveted Unilever Crafting Brands For Life 'Creative Excellence Award, beating Dove Sketches in the process. Currently the series has over 45 million collective views on YouTube and has a watch through rate that is three times the average and an audience that is that is the one targeted, proving great content provides great engagement.

      Gavin Humphries

      Gavin Humphries has run Quark Films since it was founded in 2006 when he completed the Producing MA at the UK’s National Film and Television School.

      Gavin Humphries has run Quark Films since it was founded in 2006 when he completed the Producing MA at the UK’s National Film and Television School.


      Recent work includes the BAFTA nominated / Cannes winning THE CURSE for Film4 & the BFI and interactive storytelling project THIS EXQUISITE FOREST with Google and Tate Modern. 


      He’s produced documentaries for both Channel 4 and the BBC including BOY CHEERLEADERS, seen by two million viewers in the UK and sold to over 60 countries. Quark also has extensive experience in crowd sourcing and crowd funding with feature documentaries THE PEOPLE VS GEORGE LUCAS (SXSW 2010) and THE REAL SOCIAL NETWORK.


      Gavin’s produced several short films selected for festivals such as Sundance (three times), Encounters and London (four times) as well as twice being shortlisted for the Oscars © and nominated by the Royal Television Society.


      He is also currently Film Partnership Manager at Creative Skillset.

      Categories: Festivals | Film | Fundraising & Charity

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